Is this the most PMA shower gel in existence? YES IT IS.
As with just about everything they do, Rapha’s new range of men’s performance skincare products (soap, embrocation and chamois cream) are so beautifully packaged there is no way you’d store them in your shed, garage or bike room – the bathroom or dresser has to be the only place.
Manzine does not advocate smoking as a lifestyle choice, but if roll-ups are your thing, OCB’s Cartonne Express No.4 Bis papers are an attractive and tactile package with a hardback cover and evocative geo-location details (“Odet – Quimper – Finistère”). 100 hemp and flax papers in 36 x 69 mm format with an elastic fastener device. Pleasant.
It would be inaccurate to suggest that FMCG brands entirely took the sting out of the British neo-fascist movements of the late-Seventies and Early Eighties, ut the famous Persil automatic ad, in which a young skinhead-ish bloke proves unable put a wash on without help from his mum, arguably did a lot to change public perception of skinheads as people who need help, instead of people to be feared.
So too did the Guardian’s famous “Point of View” TV spot help rehabilitate the skin as a caring, responsible member of the community, often running to rescue businessmen from cascades of falling bricks, as in this thought-provoking film:
It’s also tempting to wonder what hardcore British skins thought when in the Eighties media planners for Weetabix commissioned another animated TV ad which characterised the popular breakfast comestible as a group of boisterous nutty boys (and one girl) complete with braces and DMs (btw: is that Bob Hoskins doing lead vocals?)
However, the international precedent for using skinheads/slapheads as marketing devices is Procter + Gamble’s magnificent Mister Clean: a suntanned bald man “who cleans things very well”, and who dates from 1957 in the US (in the UK, Mister Clean is marketed as boring old Flash). Manzine isn't suggesting that this domestic sanitation brand or its mascot has any association whatsoever with extreme righ-wing politics, of course. More to the point, his white eyebrows, golden earring and beefy forearms suggest an altogether more friendly sufferer of Male Pattern Baldness. But we wonder, if marketers were to use a similarly polarising social sub-group to sell products today, who would it be? Answers on the back of Seven-inch of “Baggy Trousers” by Madness, please.
• Manzine Mutt Of The Month
It’s Nice That, this bespectacled Weimeraner (correct us if we’re wrong) imagined by Eic Yahnker and known only as “4-Eyed-Dog”. More about Eric's stuff here. It's Nice That No.4 is out on Friday October it. Here are a few pages shots: